Consultancy · Sector-focused Enterprise Advisory

From market intelligence to institutional growth.

Multidisciplinary advisory services for enterprises in Food, Ayurveda, Traditional Medicine, Nutraceuticals, Wellness and allied sectors — from a single market study to a full capital-readiness programme.

Six Service Divisions
A connected suite — commissioned as one or combined.
  • Market intelligence
  • Business strategy
  • Financial readiness
  • Governance & compliance
  • Fundraising readiness
  • IPO & capital markets
About the Practice

Sector understanding, connected to enterprise growth.

The Consultancy practice at Ayu Intelligence Solutions develops advisory, business-readiness and professional facilitation for growth-oriented SMEs — rooted in a deep understanding of practitioners, institutions, researchers, entrepreneurs and sector organisations.

The Board of Consultants

A distinct professional advisory offering that brings together expertise in market research, business strategy, finance, corporate governance, legal and regulatory matters and capital markets.

Consultants are engaged according to the specific scope and professional requirements of each assignment — the objective is practical: help businesses make better-informed decisions, strengthen their institutional foundations and prepare for the next stage of growth.

A sector-informed perspective

Our work across the Ayurveda ecosystem informs how we approach businesses operating in Food, Ayurveda, Traditional Medicine, Nutraceuticals and Wellness.

We also consider relevant assignments across other SME sectors where market, product, regulatory and institutional context matter together.

Our Service Portfolio

Six connected service divisions.

A comprehensive suite addressing business needs from market validation and strategy, through institutional strengthening, to fundraising and potential IPO readiness.

01

Market Research & Business Intelligence

Understand demand, customers, competitors, sector dynamics and the commercial opportunity.

02

Business Strategy & Enterprise Development

Translate research and business ambition into viable plans, growth priorities and routes to market.

03

Financial Advisory & Corporate Finance

Build financial clarity, stronger planning, appropriate capital structures and investment preparedness.

04

Corporate Governance, Legal & Regulatory Readiness

Strengthen governance, documentation, compliance systems and due-diligence preparedness.

05

Fundraising & Investor Readiness

Develop the funding strategy, investment proposition and materials needed for investor engagement.

06

IPO Feasibility, Preparation & Capital Market Advisory

Assess potential listing pathways and coordinate the enterprise's readiness journey with the right professionals.

Inside Each Division

What each division actually does.

Expand each division to see the specific work we take on, the typical outputs and the kinds of businesses the division is suited to.

What we can help with

  • Market sizing, demand assessment and opportunity mapping
  • Primary research: customer surveys, interviews and stakeholder insights, where appropriate
  • Secondary research: industry sources, published data, policy and regulatory landscape
  • Competitor mapping, product/category benchmarking and pricing intelligence
  • Distribution, channel, geography and market-entry research
  • Commercial feasibility and commercial due-diligence support
Typical outputs

Market opportunity scans; market and feasibility reports; consumer insight reports; competitor and industry landscape reports; market-entry studies.

Suitable for

Businesses validating a new product, evaluating a new geography, assessing demand or seeking a stronger evidence base for an investment or expansion decision.

What we can help with

  • Business model assessment and strategic positioning
  • Business plans, Detailed Project Reports (DPRs) and feasibility documentation
  • Go-to-market, product launch and commercialisation strategy
  • Growth, expansion, diversification and market-entry planning
  • Product portfolio, pricing approach and route-to-market strategy
  • Operating model, partnership and organisational development inputs
Typical outputs

Business plans; DPRs; market-entry and expansion plans; strategic roadmaps; go-to-market plans; business model assessments.

Suitable for

Entrepreneurs, promoters and established businesses planning a launch, expansion, diversification or a change in business direction.

What we can help with

  • Financial health diagnostics and review of management information
  • Budgeting, cash-flow planning, forecasting and scenario modelling
  • Financial models and business projections for expansion or funding decisions
  • Working-capital assessment and cash-conversion improvement opportunities
  • Capital structure, debt/equity options and financial restructuring inputs
  • Business valuation support, coordinated with appropriately qualified valuation professionals
Typical outputs

Financial diagnostic reports; integrated financial models; budgets and projections; working-capital assessments; valuation-related reports by qualified professionals.

Suitable for

SMEs seeking financial clarity, better planning, expansion finance, restructuring or preparation for external investment.

What we can help with

  • Corporate governance and board-process assessments
  • Company law and secretarial compliance gap assessments
  • Review of corporate records, shareholding structure and key documentation
  • Legal and regulatory obligation mapping relevant to the business
  • Contract and documentation review coordination with legal professionals
  • Due-diligence preparation, compliance calendars and remediation planning
Typical outputs

Governance gap assessments; compliance and documentation checklists; due-diligence readiness plans; corporate action and remediation trackers.

Suitable for

Promoter-led businesses preparing for institutional growth, strategic investment, restructuring or closer scrutiny by lenders and investors.

What we can help with

  • Funding requirement assessment and capital-raising strategy
  • Evaluation of potential debt, equity and other suitable funding pathways
  • Investor proposition, business narrative and presentation development
  • Financial projections, valuation inputs and information memorandum support
  • Due-diligence checklist and data-room readiness coordination
  • Preparation for discussions with banks, investors and relevant funding intermediaries
Typical outputs

Fundraising strategy; investor presentation; information memorandum; financial model; data-room index and due-diligence readiness plan.

Suitable for

Businesses preparing to approach lenders, strategic investors, funds or other suitable capital providers.

What we can help with

  • Initial IPO feasibility and readiness screening
  • Preliminary assessment of SME-platform or Main Board pathways, subject to current exchange and regulatory criteria
  • Identification of gaps in financial reporting, governance, legal records, shareholding and business systems
  • Pre-IPO institutional strengthening and readiness roadmap
  • Coordination with registered merchant bankers, auditors, legal counsel, registrars and other intermediaries
  • IPO project planning, milestone tracking and transaction coordination support
Typical outputs

IPO feasibility note; listing-readiness gap assessment; pre-IPO action plan; professional coordination matrix; transaction project plan.

Suitable for

Established enterprises considering a public listing and seeking an informed view of readiness, requirements and the work involved.

!

Fundraising readiness is not the same as IPO readiness

A business may need capital without being ready to list. The right funding route depends on its objectives, financial position, governance, scale and eligibility. Our role is to help assess the options and define the appropriate professional pathway.

Flexible by Design

One service, or a connected programme.

Every division can be commissioned independently. A client may come for a specific market study, business plan, valuation support or governance review — without purchasing any other service. Where broader support is required, selected services can be combined into a coordinated programme.

A

Standalone

Commission one defined assignment — a market study, a DPR, a financial diagnostic, a valuation-related exercise or a governance assessment.

B

Integrated

Combine selected divisions around a broader objective — market validation and launch, business institutionalisation or fundraising readiness.

C

Ongoing Advisory

Use a defined retainer or recurring review arrangement for continuing strategic, financial or governance inputs.

An Optional Pathway

From opportunity to IPO.

A business may enter this pathway at any point. One client needs only market research today; another already has market validation and comes for financial restructuring or IPO-readiness support.

01

Understand the market

Research, demand, competition and opportunity.

02

Define the direction

Business model, feasibility and growth plan.

03

Strengthen the enterprise

Financial systems, governance and compliance.

04

Prepare for capital

Funding strategy and investor readiness.

05

Evaluate a listing

IPO feasibility, readiness and professional coordination.

How We Engage

A clear, five-stage process.

Every engagement — standalone or integrated — moves through the same stages. Timely client access to information and decision-makers keeps delivery on track.

Discovery

Understand the question and the business context.

Scope

Agree method, deliverables, timeline and responsibilities.

Proposal

Confirm commercial terms and engagement conditions.

Delivery

Work to agreed milestones with structured reviews.

Handover

Present outputs, recommendations and next-step options.

Who We Work With

Built around the realities of growth-oriented SMEs.

Our priority sector understanding is strongest where market, product, regulatory and institutional context matter together.

Priority Sector

Food & Food Processing

Market demand, consumer behaviour, manufacturing and distribution, product categories and commercial expansion.

Priority Sector

Ayurveda & Traditional Medicine

Sector landscape, product positioning, regulatory context, market access and institutional growth.

Priority Sector

Nutraceuticals & Wellness

Category research, pricing, consumer insights, portfolio strategy and business development.

Also Considered

Allied & Other SME Sectors

Relevant assignments for other growth-oriented SMEs, subject to fit, scope and professional capability.

Let's discuss your growth journey

One sector lens. Multiple business needs.

Whether the requirement is a single market study, a business plan, stronger financial systems or IPO-readiness support, the engagement is shaped around your enterprise's specific objective.

Important Information

Ayu Intelligence Solutions (OPC) Private Limited provides consultancy, strategic advisory, business-readiness and professional facilitation within agreed scopes. The Board of Consultants is an advisory network, not the Company's statutory Board of Directors. The Company does not hold itself out as a SEBI-registered merchant banker, stockbroker, investment adviser or other regulated intermediary.

Regulated securities activities, including issue management and underwriting, must be undertaken by appropriately registered or authorised persons or entities under separate engagements. Readiness assessments do not guarantee eligibility, fundraising, regulatory approval or listing. Statutory audits, certifications, legal opinions and filings are undertaken only by appropriately qualified and authorised professionals. Consultant profiles are used only with individual consent and subject to applicable professional requirements.

Scope, deliverables, professional responsibilities and timelines are agreed separately for each engagement.